Sup is a social discovery app that brings people together by alerting them when friends are nearby. Get notified when friends are around you — using hyper local technology, you can see your friends more.
My role as the product designer was to establish a target audience and tailor Sup to meet their needs.
My Role
Product Designer
Explaining Value
When our users download Sup they have no idea what the app does. I have to create a way of explaining the value of the app to the users.
Using some simple illustration and a very familiar story. I created a little interactive animation that involved the user. Trying evoke emotion all the way through on boarding and asking for permissions.
Our Audience Said
“If I found out one of my friends were nearby I would just call them or if their busy text them.”
Who Are We Building For?
We wanted to create an app that made it easy for friends to meet up more often. Allowing for random unplanned encounters and great social experiences with people they know. To create this we needed to understand how users interacted with their friends and their social behaviours.
Our target audience told us that if they knew a friend was nearby they would just call them. Sup already told you you’re friend was nearby the we needed to create a quick way to allow users to get in touch with their friends.
A Quick Reward
